Monday, September 29, 2008

Company Logo Design: Brief

Name of Company: 10 years from now, Plus 10

Product/Service Offered: My company is a program that educates students ages 5-10 about the importance of reducing waste and recycling/re-using as many products as possible. The program will give students and schools products that are recycled as well as recycling bins to help promote the program everyday. The in-class presentations will be done by students that are ten years older than the little ones, so that they are really being influenced by these older, cooler kids and hopefully thinking that recycling is fun and cool!

Audience: As stated above, the main part of the program is targeted at kids ages 5-10 (kindergarten through 4th grade) and then taught by high school age students or volunteers. Indirectly, the program will also reach teachers and school staff because of promotional materials throughout the schools. Parents will also learn about the program through their students and hopefully start practicing good recycling methods at their own homes to reinforce what their students are learning in school.

What makes my company different? This program will be very influential due to the older students teaching and running the program for the younger children. The program focuses on one goal...TO MAKE RECYCLING FUN! And there are many ways, including fun-colored recycling bins and posters throughout the school, and ways for kids to be involved outside of school by reaching out to the community. This program is one of the only recycling and re-using programs that targets young kids, and promotes these activities at a very young age.

Objectives of Identity: This program aims to become a recognizable identity in school districts throughout the country as well as in the communities where kids are living. I think by making the program available and seen outside of the schools, it will become more a part of daily life in families rather than just an activity done in school. 

1 comment:

Olbra002 said...

I'm really excited to see how this company develops! I think it is a GREAT idea to teach children at a younger age about environmental issues ESPECIALLY if it is being taught by people only 10 years older than them! Have you considered a new name for the company? or are is it still remaining "ten years young" ...is that what it was? My mind is drawing a blank! Overall, great job! Can't wait to see your roughs on Wednesday!