Design Process and Final Design - Clean and Clear

This was a really fun project to work on. The fact that we only had a little over a week really made this a quick turn around. But I think it was appropriate for the project and what we were trying to accomplish.

Throughout the week and a half that I was working on this project, I really relied on my own personal experience with the Clean & Clear brand. Having used the brand for many years, I found it was easy to envision how I would have wanted to see the brand when I was in the store buying it. I also did a lot of thinking about the current trends for natural, earthy products that are so popular among women my age. We all want to know that what we are using to clean our bodies is not just adding to all the junk that is already there.
I decided to go with a green color to portray the natural nature of the product. I thought that this color looked much more fresh and inviting than the deep navy blue that was used previously. I also experimented with various typefaces including Gill Sans, Myriad Pro, and Georgia. I also moved the placement of the text from the straight stacked style to an angled stack. I think that this is much more modern and also easier to read. And with the ampersand in the background instead of sandwiched in-between the two words, it is much more pleasing to the eye and the design is much more new-age

Then, I decided to see what other forms of design I could use to keep throwing the "nature" in your face as a consumer. So, circles, and some various shapes alluding to leaves were played with until I finally decided on the two stems coming from the ampersand to really bring the whole design together.

I really do think that this new logo speaks to the target audience in many ways, certainly showing that the product is environmental, natural, clean, and clear! The young women, probably ages 16-25 that are most likely to buy these products are very influenced by these traits of a beauty product and I think that the new logo will entice them even more to buy the product.

As stated in the earlier post, the purpose of the name and the company in its originality was to promote the product as fragrance-free and dye-free and an overall healthy product to use. And then when it was overtaken by Johnson & Johnson, I think it fell to close to the Neutrogena brand in its look and reputation. So, now, it's time to branch out (literally!!) and see what a fresh approach to this product logo could do for the company. Packaging will of course play a major role in it also, but I think that this logo is a good start for a re-vamp of the product.